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Microsoft strategy should take hint from Apple, analyst says |
July 20, 2013
Microsoft must be ready to accept, as has Apple, that it's better to cannibalize one's own sales than to let others do it, a research analyst says.
"This is going to be a tough shift for Microsoft, to ask them to now accept that the world is a very different place than it used to be," said Al Gillen of research firm IDC.
That shift is the corporate reorganization unveiled last week to support a radical strategy of retreating from decades of selling packaged software and advancing on sustainable services and potentially-lucrative devices.
Corporate reorganization
As part of the reorganization, Microsoft will consolidate all of its client operating systems, including Windows 8, Windows RT, Windows Phone 8, Windows Embedded, and Xbox, into a single engineering group led by Tony Myerson, head of Windows Phone, which was part of a soon-to-be-defunct Entertainment and Devices division.
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Link: http://www.pcworld.com/article/2044836/microsoft-strategy-should-take-hint-from-apple-analyst-says.html#tk.rss_all
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