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More AT&T customers switch to paying for their phones |
July 24, 2014
A majority of AT&T’s new smartphone customers are now choosing a plan where they pay for their phones over time, helping to drive strong second-quarter financial results, the carrier said.
Under the AT&T Next plan, introduced last July, subscribers make monthly device payments and can switch to a new phone model once a year. That saves AT&T from having to subsidize the phone, something U.S. mobile operators have done for years at great cost. Interest in Next is accelerating, making up more than 50 percent of the carrier’s smartphone additions and plan upgrades in the second quarter.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2457740/more-atandt-customers-switch-to-paying-for-their-phones.html#tk.rss_all
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