Numbers are in. Touch features aren't selling Windows 8 hardware

August 12, 2013

Microsoft’s bet that touch would propel Windows 8 has run into a major snag, an industry analyst said Friday: Consumers see little reason to pay premium prices for touch-enabled laptops. According to IDC, touch-ready laptop shipments are significantly lower than optimistic forecasts by computer makers such as Acer, whose president, Jim Wong, said in May that by the end of the year 30% to 35% of his company’s notebooks would sport touchscreens. “We forecast that 17% to 18% of all notebooks would have touch this year,” Bob O’Donnell, an analyst with IDC, said in an interview Friday, referring to the research firm’s own estimates earlier this year. “But that now looks to be too high, to be honest.” He said IDC would probably drop its touch estimates to between 10% and 15% of all laptops. Others have already pegged touch to that range for the year. In April, NPD DisplaySearch said that about 12% of notebooks sold in 2013 would be equipped with touch. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2046455/numbers-are-in-touch-features-arent-selling-windows-8-hardware.html#tk.rss_all