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Premium YouTube channels to cost $1 to $5 per month, report says |
January 31, 2013
YouTube could be preparing to get into the subscription video business this spring, if one report proves accurate.
According to AdAge's unnamed sources, YouTube wants to offer paid channels at a cost of $1 to $5 per month. There would be about 25 channels at first, possibly launching as early as the second quarter of this year with an announcement in late April.
But don't think of YouTube subscriptions as another Netflix or Hulu Plus. Instead of stacking its channels with well-known TV shows and movies, YouTube reportedly wants to create premium versions of existing YouTube channels, such as those offered by Machinima and Maker Studios, who create their content exclusively for the Internet.
YouTube could also try to attract small cable networks that haven't gained much traction through traditional pay TV services. (As AdAge points out, YouTube CEO Salar Kamangar alluded to that possibilitya year ago.)
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Link: http://www.pcworld.com/article/2026707/premium-youtube-channels-to-cost-1-to-5-per-month-report-says.html
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