| Home : December 28 2016 Computer News : Publishers Are Monetizing Google AMP Pages with Nativo's True Native Ads |
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Publishers Are Monetizing Google AMP Pages with Nativo's True Native Ads |
December 28, 2016
LOS ANGELES, CA--(Marketwired - Dec 27, 2016) - Load times and speed have in recent years emerged as decisive factors in the future of the mobile web as a publishing and advertising platform. Accelerated Mobile Pages (AMP) is Google's major open-source initiative designed to ensure a better, faster mobile web experience. With AMP, Google has rallied the support of the industry to clean up slow-to-load mobile pages that can be bogged down by third party code and heavy ad technology. Nativo, the leading native advertising technology company, has worked closely with Relay Media, a digital platform designed specifically to optimize AMP for publishers, to refine ad technology for the new accelerated format. With this collaboration, publishers can now monetize with native ads on AMP-enabled pages.
Link: http://www.marketwired.com/mw/release.do?id=2185478&sourceType=3
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