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Report: Amazon building ad system to compete with Google's |
August 23, 2014
Amazon plans to expand its small online ad delivery business enough to take on Google’s AdWords, according to a Wall Street Journal report.The company is developing a platform for delivering ads both on its own properties and other sites, potentially creating a significant new source of revenue for the e-commerce giant, the report on Friday said. The move could also reduce the number of Google-delivered ads on Amazon’s own site.Amazon has told potential advertising partners that it could begin testing the platform, currently dubbed Amazon Sponsored Links, later this year, the report said.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2598180/report-amazon-building-ad-system-to-compete-with-googles.html#tk.rss_all
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