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Salesforce.com customers making broader investments, survey says |
November 14, 2013
Salesforce.com's customers have become more loyal and committed to using products from the vendor and its partners over the past year, according to a new report from consulting firm Bluewolf in collaboration with the MIT Sloan School of Management.Some 90 percent of the 450 respondents said their Salesforce.com investment is "more valuable to their company today than it was a year ago," according to the "State of Salesforce" study.Sixty-nine percent said they plan to spend more money on Salesforce.com-related products moving forward, with 27 percent saying that budget would remain flat and only 4 percent planning to slow down spending on Salesforce.com.Other survey results indicated many companies see Salesforce.com as a development platform and not just a CRM (customer relationship management) application. Sixty percent of respondents intend to spend more money creating custom applications with Salesforce.com's platform, and 52 percent have already or are going to build custom mobile software with its tools.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2063741/salesforcecom-customers-making-broader-investments-survey-says.html#tk.rss_all
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