Samsung’s ridiculous ad for the 840 EVO SSD will live forever in Web infamy

August 24, 2013

While the Reddit community usually eschews complaining and mocking things they find on the Internet, they decided to throw their usual constraints aside to pile on a new Samsung Web ad for the company’s newly released 840 EVO solid state drive. Reddit made the correct decision. All the actors in the slickly produced ad speak in a close approximation of what you might expect a typical consumer to sound like—if you’ve never met an actual human before. So, what’s the deal here, Samsung? Apparently this ad, which, despite its inclusion of English speaking, American-born actors, was never meant to actually be seen by US consumers. That's likely because the ad will strike US consumers as absolutely insane (not to mention patronizing, as the only actress in the spot describes how she enjoys using her computer in-between chores and becomes anxious at the thought of installing a new drive). The ad was purportedly meant only for use as an in-house marketing tool to be shown at expos throughout Asia. At least, that’s the take according to a Redditor by the name Damienf1 who claims to have played the businessman frustrated by his slow computer. The Seoul-based actor chalks the ad’s overall strangeness to cultural mistranslation, as he describes in a since-deleted comment (saved for posterity here). To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2047355/samsung-s-ridiculous-ad-for-the-840-evo-ssd-will-live-forever-in-web-infamy.html#tk.rss_all