| Home : August 23 2013 Computer News : Sayonara, Steve: How a new Microsoft CEO can breathe new life into Windows |
|
Sayonara, Steve: How a new Microsoft CEO can breathe new life into Windows |
August 23, 2013
The pitchfork wielders have won: Microsoft CEO Steve Ballmer is retiring sometime in the next year, after he completes the search for a successor. And you know what? It couldn’t have happened at a better time.
No, I’m not bashing Ballmer for the monumental transition that Microsoft currently finds itself in. In a world with many screens and a taste for mobile, Microsoft needs to change, or the company will wither. But while Ballmer may have started the ball rolling on these big changes, he simply couldn’t be the one to finish them.
“Windows 8’s shift towards mobile has actually deeply hurt its desktop experience, which is still a lot bigger and a lot more valuable than people recognize.”
Ballmer’s retirement is a defining moment for Microsoft and Windows, one way or the other. With fresh blood comes fresh flexibility—and maybe, just maybe, a return to the Windows desktop we know and love.
More mobile, more Metro
Microsoft’s Surface Pro.
Ballmer saw the writing on the wall in the wake of the iPad—a bit late perhaps, but he saw it. Microsoft dove into the push for mobility and the cloud with gusto, rolling out rapid-fire releases instead of staid three-year development cycles, its own line of tablets, and a revamped org chart designed to impose consistency across the company’s myriad platforms. It’s One Microsoft, all the time and across all devices, an ethos embodied by the divisive Windows 8.
To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2047340/sayonara-steve-how-a-new-microsoft-ceo-can-breathe-new-life-into-windows.html#tk.rss_all
|
|
|
|
|
