Seven email marketing tips to boost holiday sales

November 28, 2012

It’s here—that wonderful, magical time of year when consumers are in the shopping mood and ecommerce business owners turn to email marketing to drive holiday sales. Mike Effle, CEO of Vendio, says email marketing can be your ecommerce door buster, if you have a particularly good deal (or offer) and a clear call to action that drives visits to your ecommerce store. Once you get customers to visit, though, “you need to cross-sell intelligently to increase overall cart value and profits,” he says. To discover what email marketing trends will hit inboxes this year, and to learn what you can do to improve your own holiday messages, ecommerce and email marketing experts CIO.com spoke with offered the following tips. 1. Create a holiday schedule and stick to it Ron Cates, director of new market development at Constant Contact, recommends starting with a schedule that dictates the exact dates on which you’ll be sending emails and stick to it. “It’s better to figure out when you will send emails corresponding to these events in advance, so that you can gather content with a good amount of time to prepare,” he says. To read this article in full or to leave a comment, please click here

Link: http://www.cio.com/article/722308/7_Email_Marketing_Tips_to_Boost_Holiday_Sales