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Home : September 12 2019 Computer News : Shoppers more likely to pay for upgrades when extra cost is an 'add-on'

Shoppers more likely to pay for upgrades when extra cost is an 'add-on'
September 12, 2019

Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher overall price, according to new research.

Link: https://www.sciencedaily.com/releases/2019/09/190911083840.htm
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