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"Showrooming" by Consumers Using Mobile Devices is Transforming Retail Shopping |
November 15, 2012
INDIANAPOLIS, Nov. 15, 2012 /PRNewswire/ -- New research by Aprimo®, a Teradata company (NYSE:TDC), in collaboration with Forrester Research analyst Sucharita Mulpuru, found that one in five consumers is now "showrooming" – the practice of visiting retail stores to try...
Link: http://www.prnewswire.com/news-releases/showrooming-by-consumers-using-mobile-devices-is-transforming-retail-shopping-179515231.html
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