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Snubbed in U.S., Microsoft pins Windows Phone’s future on emerging markets |
February 23, 2014
BARCELONA—The Windows Phone market share in the U.S. is so bad, it had to pick on poor BlackBerry to make itself feel better. At least, that’s what happened at a Sunday event before Mobile World Congress. In a darkened event space at a swanky hotel, Microsoft video boasted, “We’ve overtaken BlackBerry.” The packed crowd of journalists roared, and even Microsoft exec Joe Belfiore couldn’t help but smile with slight embarrassment.Belfiore recovered and talked further about how 2013 was “the year we ate our vegetables.” Last year’s goal for Windows Phone was clear, he said: “We had to build volume.” This year's goal? To find more traction beyond U.S. soil.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2100343/snubbed-in-u-s-microsoft-pins-windows-phone-s-future-on-emerging-markets.html#tk.rss_all
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