Specialization builds trust among Web users

November 08, 2010

If you name it, they will use it, according to researchers who investigated how people perceive the trustworthiness of online technology. In an experiment, participants said they trusted websites, recommendation-providing software and even computers labeled to perform specific functions more than the same Internet tools with general designations.

Link: http://www.sciencedaily.com/releases/2010/11/101106082611.htm