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Surface sales aren't dominating, and that's okay with Microsoft's Ballmer |
February 20, 2013
PC makers may not be satisfied with Windows 8 hardware sales, but at least they needn't worry about Microsoft's Surface tablets swallowing the industry whole.
According to AdDuplex, Microsoft's Surface RT only accounts for 6.8 percent of Windows 8/RT devices, at least among those that accessed the firm's cross-promotion ad network. That's still good for the top slot, however, with the HP Pavilion G6 proving to be the second most-popular device with a 4.2 percent share. The Intel Core i5-packing Surface Pro was barely a blip, ranking as the 52nd-most common Windows 8 device.
Keep in mind that AdDuplex's stats aren't an accurate breakdown of Windows device sales. The firm runs a cross-promotion network for Windows and Windows Phone apps, so the stats are just a measure of how many devices have run apps that accessed the network. In other words, if a user doesn't run any Windows Store apps with AdDuplex advertising—or doesn't access the Store at all—that user doesn't get counted.
AdDuplexSurface RT is popular, but the most-used Windows 8 devices are cheap notebooks.
Still, we can see some interesting trends over time. This month, for instance, Surface RT share fell to 6.8 percent in AdDuplex's stats, down from 7.6 percent last month. In the United States, its share is down from 13 percent to 10 percent. AdDuplex's numbers are joined by reports from both IDC and IHS iSuppli, two research firms that recently estimated that Surface RT sales have totaled less than 1 million units thus far .
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Link: http://www.pcworld.com/article/2028798/surface-sales-arent-dominating-and-thats-okay-with-microsofts-ballmer.html
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