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Swarm 'Portal' beacon to provide retailers insight on in-store activity |
May 22, 2014
For small retailers, the relationship between the number of store visits and actual sales can be foggy. A new tracking device aims to provide clarity.On Thursday the in-store data startup Swarm launched “Portal,” a small device that brick-and-mortar stores can install at their entrance to track how many people actually set foot inside. The device constitutes another piece of technology in the hot industry of in-store tracking or retail analytics, as physical retailers clamor for useful data to better compete against Amazon and other e-commerce sites.Swarm’s Portal is aimed at small to medium-sized businesses, which are also competing against big box retailers like Walmart that may have their own in-store technology. Portal uses an infrared laser beam to pick up heat signals from people’s bodies as they walk by the store. With a sensitivity of 5 to 6 feet, it can potentially show walk-bys or window shoppers versus those who enter the store. And of those who enter the store, it can let store owners know how many actually made a purchase, by integrating with their point-of-sale systems.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2158320/swarm-portal-beacon-to-provide-retailers-insight-on-instore-activity.html#tk.rss_all
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