Tablet buyers aren't ditching their laptops, studies show

October 05, 2013

Many new tablets, including the new Kindle Fire HDX, are marketed as ways to create documents and other content for work-related tasks, instead of purely for home consumption of video and games. Even with the focus on workplace productivity, a new survey shows that only 8.7 percent of tablet buyers want to use the tablet as a replacement for their laptops. The same survey by IDC found that 58.5 percent of respondents bought a tablet to use in addition to a laptop, and not as a replacement. The online survey was conducted in April and included 299 U.S. consumers. All of them were 18 or older. Generational differences The results might have been different if the survey included younger tablet users, ages 17 and under, since that group has grown up with tablets since the first iPad went on sale in 2010, said Tom Mainelli, an IDC analyst and author of a report on the survey. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2052595/tablet-buyers-arent-ditching-their-laptops-studies-show.html#tk.rss_all