| Home : November 03 2012 Computer News : There are Only Two Ways to Measure Display Ad Viewability |
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There are Only Two Ways to Measure Display Ad Viewability |
November 03, 2012
LONDON, Nov. 2, 2012 /PRNewswire-iReach/ -- There are only two approaches to measuring the viewability of today's display ads. There is the comScore approach and there is the spider.io approach. These approaches were described by Dr Douglas de Jager, CEO of spider.io, in an interview with...
Link: http://www.prnewswire.com/news-releases/there-are-only-two-ways-to-measure-display-ad-viewability-177037781.html
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