Twitter to acquire mobile advertising company TapCommerce

July 01, 2014

Twitter said Monday it has agreed to acquire TapCommerce a mobile advertising company focused on re-engaging people who have downloaded advertisers’ apps.The financial terms of the proposed acquisition of the New York startup were not disclosed. Some reports, however, said Twitter is paying about US$100 million for the company.Twitter also announced Monday the global rollout of its “mobile app installs” program, which allows companies to promote their mobile apps in users’ feeds.The company has been beefing its mobile advertising offerings including through the purchase of mobile-focused advertising exchange MoPub last year and of Namo Media, a provider of native advertising in apps, earlier this month.To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2449740/twitter-to-acquire-mobile-advertising-company-tapcommerce.html#tk.rss_all