UBS: 1 million Surface RT tablets sold in last quarter

January 15, 2013

Microsoft’s Surface RT tablet sold 1 million units in the fourth quarter, fewer than expected, according to a UBS analyst. The analyst, Brent Thill, had expected 2 million Surface RT tablets to sell. In a note to investors, he said that customers are preferring iPads over Surface tablets. Part of Microsoft’s problem is that the software maker sold the Surface RT only in its own stores through much of the fourth quarter, he said, and didn’t add other stores, including Best Buy and Staples, until mid-December. In mid-December, Microsoft claimed it was increasing Surface RT production and called the public’s reaction to the tablet positive. Microsoft won’t reveal sales numbers for the device.To read this article in full or to leave a comment, please click here

Link: http://www.computerworld.com/s/article/9235800/1_million_Surface_RT_tablets_sold_in_last_quarter_UBS_says