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With WhatsApp, Facebook aims for immediacy |
February 20, 2014
When’s the last time you replied, promptly, to a message sent through Facebook? Aren’t sure? Well Facebook, craving more real-time usage of its service, hopes to change that.On Wednesday the company said it was acquiring WhatsApp, a leading mobile messaging service used by people as an alternative to telecommunications carriers like AT&T and Verizon. Facebook said it was paying US$16 billion for the five-year-old buzzy upstart.Facebook already provides some products for communicating online, but many people don’t use them for quick back and forth conversations, CEO Mark Zuckerberg said Wednesday during a conference call with analysts following the company’s announcement of the deal.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2099560/with-whatsapp-facebook-aims-for-immediacy.html#tk.rss_all
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