Yahoo buying developer of Donna personal assistant app

January 31, 2014

Yahoo has entered into an agreement to acquire Incredible Labs, the startup behind mobile personal assistant app Donna.The Internet giant did not comment on whether it was acquiring the company for its technology or for its talent, a trend popularly known as an acqui-hire, but said that five team members from Incredible Labs will join Yahoo’s communications team in Sunnyvale, California at deal close, where they will work on Yahoo Mail.The Donna app is also being shut down. The financial terms of the deal were not disclosed. The transaction is expected to close in the next few days, Yahoo said.“When we met with the team from Incredible Labs, it was an immediate fit,” Yahoo said in a statement on Thursday. “As we look to the future, our visions are aligned in that we think technology should be smart enough to think for us.”To read this article in full or to leave a comment, please click here

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