Yahoo drops 'Do Not Track' policy in favor of 'personalized' experience

May 02, 2014

Yahoo is watching you, whether you like it or not.Yahoo said this week that the company will stop honoring "Do Not Track" requests made by a user's browser. It will now actively attempt to track your interactions with its site and its content. "Here at Yahoo, we work hard to provide our users with a highly personalized experience," the ironically named "Yahoo Privacy Team" wrote in a blog post. "We keep people connected to what matters most to them, across devices and around the world. We fundamentally believe the best web is a personalized one."To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2150981/yahoo-drops-do-not-track-policy-in-favor-of-personalized-experience.html#tk.rss_all