Yahoo slims down, again, trashing Deals, SMS Alerts

April 20, 2013

Yahoo is giving itself a bit of a makeover. Earlier this week it launched two new mobile apps for email and weather; now it's ditching numerous longstanding products, including Deals and SMS Alerts, in an attempt to sharpen its focus, the company announced Friday.Effective April 30, the following products will be no more: Upcoming, an event discovery service; Deals, for finding bargains, coupons and retail sales; SMS Alerts, which lets users stay up-to-date on a slew of topics; Kids, which features games and educational resources; and Yahoo's Mail and Messenger apps for feature phones.Also, as of June 3, the older versions of Yahoo Mail, including Yahoo Mail Classic, will no longer be available, the company said. In their stead, users can switch to Yahoo's new Mail system, "which is fast and easier to use," Yahoo said.The moves are all part of the company's ongoing efforts to restructure its product offerings in a bid to re-engage users in an era of smartphones, always-connected mobile devices and social apps. Yahoo, unlike Google, Facebook, Twitter or Apple, does not currently have any dedicated social network or mobile devices of its own.To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2036011/yahoo-slims-down-again-trashing-deals-sms-alerts.html#tk.rss_all