Yahoo to ignore Microsoft's 'Do Not Track' signal from IE10

October 30, 2012

Yahoo plans to ignore “Do Not Track” privacy requests sent by Microsoft’s Internet Explorer (IE10) browser, calling its ally’s unilateral decision “signal abuse” and pointing to a possible rift between the search partners. One Do Not Track (DNT) expert, however, didn’t think Yahoo’s decision, announced last week, would affect its deal with Microsoft. “I don’t think this is especially significant,” said Justin Brookman, director of consumer privacy at the Center for Democracy and Technology. “Yahoo! is just the biggest individual company to draw this line in the sand. I doubt this will affect their search relationship.” Brookman has been heavily involved in the DNT standard-setting effort. Dan Olds, an analyst with the Gabriel Consulting Group, agreed. “This won’t rise to the level where it will affect the Yahoo-Microsoft relationship. Companies this large are able to compartmentalize.”To read this article in full or to leave a comment, please click here

Link: http://www.computerworld.com/s/article/9233030/Yahoo_to_ignore_Microsoft_s_Do_Not_Track_signal_from_IE10