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Yandex gains ground with interactive snippets in search results |
June 09, 2013
Google is the undisputed king of search in most Western countries but, in Russia, home-grown Yandex still claims a 60 percent market share.
In an attempt to maintain its advantage, Yandex has announced significant changes to its search engine results pages with the launch of interactive snippets, known as 'Islands', which aim to speed up the user's engagement with websites and services.
Islands build on the concept of 'rich snippets' - the extra information that appears under search results. Google and Yandex both use rich snippets to give users a sense for what is on the page and why it is relevant to their query, but Ilya Segalovich, CTO at Yandex, describes them as "mere decoration".
"When people search on the rich web these days, they are often looking to carry out an action," said Segalovich.
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Link: http://www.pcworld.com/article/2041143/yandex-gains-ground-with-interactive-snippets-in-search-results.html#tk.rss_all
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