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Reports: FTC examining Google's display ads |
May 24, 2013
The Federal Trade Commission has reportedly launched an investigation into Google’s display ad business amid complaints from rivals that the company is abusing its power in how it sells online-graphical and video ads.
The examination, which has been reported in The Wall Street Journal and other news outlets, concerns a process of grouping ad-related services together known as “tying” or “bundling.” Some of Google’s advertising-technology rivals have complained to antitrust authorities that the company has been bundling those ad services for website publishers so that the publishers would have to use them all rather than just one Google service, reports say.
The FTC and Google both declined to comment on the reports.
The FTC examination is still in its early stages, the reports say, and may not ultimately result in a formal probe.
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Link: http://www.pcworld.com/article/2039767/reports-ftc-examining-googles-display-ads.html#tk.rss_all
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