Twitter's Lead Generation Card expands social media marketing options

May 24, 2013

This week Twitter announced a bold expansion of its year-old Twitter Cards program, giving marketers a new way to directly obtain interested business leads via the social media service. The new Lead Generation Card is squarely aimed at business tweeters, and it functions a lot like its name implies. Marketers can now embed a card within a standard Twitter message, generally promising some sort of promotional offer (such as "50% off on your first visit"). When readers expand the tweet by clicking on the embedded link, they're then prompted to send their information to you. The neat trick is that the user doesn't have to fill out an "I'm interested" form. Their name, Twitter user name, and email address are pulled from their Twitter account, so getting in touch is a single-click operation. On the back end, you receive this information directly, after which you can follow up with the reader to make your sales pitch. In conjunction with Promoted Tweets, the promotional punch of the Lead Generation Card could be impressive. The Lead Generation Card is currently in beta and launched this week to Twitter's managed clients. The company says it will be made available to small- and medium-sized businesses soon. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2039766/twitters-lead-generation-card-expands-social-media-marketing-options.html#tk.rss_all