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Why Surface won't be submerged by Microsoft's Nokia aquisition |
September 03, 2013
Don't let all the talk about service synergies and sales teams fool you: Microsoft gobbled up Nokia to ensure Windows Phone's ongoing survival and bolster the "devices" portion of its newly refocused "devices and services" business.
But wait! Hasn't Microsoft already spent more than $1 billion in resources on an in-house device brand? Indeed it has. And while the newly minted marriage between Nokia and Microsoft almost certainly crushes any hope for a Surface-branded phone—at least in the near future—it doesn't mean the end of the Surface line.
Buh-bye, Surface phone
Let's get the low-hanging fruit out of the way first.
The Surface's VaporMg chamfers would've looked pretty sweet on a smartphone.
Microsoft has said in the past that it has no immediate plans to introduce a Surface phone. The Nokia purchase solidifies this position—and that's not necessarily a bad thing.
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Link: http://www.pcworld.com/article/2048050/why-surface-wont-be-submerged-by-microsofts-nokia-aquisition.html#tk.rss_all
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